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Are You Experiencing Any Of This?
Not Enough Time In a Day
Anyone can sign up a few clients, but now you’re trying to get to the big leagues, and just offering what everyone else is offering won’t cut it; you need to create an offer “they can’t refuse.” The problem is you think this means just offering more, so you end up with a Frankenstein offer that covers everything from a custom onboarding call to walking your client’s dog.
Inconsistent Client Acquisition
You are making good money, but your growth is a guessing game month-over-month. You haven’t nailed down one specific traffic source that you can “turn up” whenever you want to make more profit. You feel like you’re lighting your money on fire by giving it to gurus and underperforming advertising agencies. They send you a bunch of leads, but none turn into clients.
Email Build Up
You post content multiple times a day, trying to squeeze out another client from your followers, even though you know it isn’t sustainable. Your content follows a spray-and-pray approach; you haven’t been able to nail down which content converts followers to clients, so you try it all, working 10x harder than you should.
Inconsistent Marketing
You’re unable to maintain a high, consistent close rate for those few leads you do speak with, preventing you from being able to scale your marketing campaigns. No system or process is followed; prospects get on the call with varying levels of awareness and different understandings of what you do.
Profit Margins Falling As You Scale
To keep up with the marketplace, you make bolder and bolder marketing claims, putting strain on your fulfillment process. Things get more and more complex and custom, replacing the joy you used to get from a new client with anxiety. You succumb to the thinking that “this is how it is,” making it difficult to imagine what a business two times your size looks like.
Afraid to Hire Because You Will Turn Into A Trainer
We love a good YouTube video as much as the next person, but you can’t use these general videos to solve your specific problems. Every business is unique; implementing a guru’s advice can be like fixing a spaceship with glitter and duct tape. It might look shiny and new from a distance, but it’s a disaster waiting to happen up close.
Hate Writing SOP’s
You post content multiple times a day, trying to squeeze out another client from your followers, even though you know it isn’t sustainable. Your content follows a spray-and-pray approach; you haven’t been able to nail down which content converts followers to clients, so you try it all, working 10x harder than you should.
Can’t Imagine Managing a Team
This isn’t an ego thing, but you know you’re the average of the five people you spend most of your time with, so what does that make you? It’s hard to find hungry, motivated, and successful people willing to share their time, and most masterminds you join are chock-full of beginners.
Re-Hiring After a Failed Hire
What started as a Google Sheet and your phone has now evolved into 17 types of software, 12 funnels, three offers, and one stressed-out person. You’re the jack of all trades and a master of none. It takes ten minutes just to figure out where something is and even longer to remember which login to use.
Complexity Creep
You set a monthly revenue goal, but you and your team know it could go one way or another. Some months are feasts; most are famines. This unpredictable cash flow makes hiring key players who can remove you from the business impossible.
Personal Sacrifices
You started this business to have ultimate time freedom, but you’re working more now than ever (and likely taking home less). You are forced to continue to make sacrifices in your personal life: a missed day at the beach with your family, a canceled vacation with friends, or another skipped day at the gym. You can feel the strain it’s putting on you and those you love, but you feel there is no way you could work any less.
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